What is done – Analyse the target market selected by the company
Output – analysis of target market, proposal for launch and market
Duration – 8-16 weeks – course
The purpose of the international market research is to analyse the potential of the market chosen by the company. The study identifies target markets, customers and buyers. The research will identify the abovementioned features and data such as volumes and trends. There are plenty of research methods, such as the PESTEL analysis. Research methods are chosen according to the subject so that the results are in line with the goals. Based on the research, a proposal for launching and entering the market will be implemented.
This work phase and tools are implemented by student groups together with the help of their supervisor