What is done – Get in-depth development suggestions by utilizing service design methods
Output – a development plan based on a profound understanding of the existing service concept or a description of a completely new service as agreed upon by the innovation owner. Possibility to gain a Service Design Network (SDN) certificate.
Duration – 8-16 weeks – course, possible to be implemented in an intensive format
In service design, the innovation is re-evaluated and developed through service design methods. Service design means utilizing design methods for developing a service or innovation. The methods are utilized in a variety of ways, and there are a variety of tools that are used to meet the needs and requirements of the specific situation.
The main goal of service design is to take into account the user experience and to develop a user-driven service. The end result serves both the needs of the customer and the company’s business objectives. Ideas and development methods aim for a better understanding of the customer from different perspectives. Methods can be used to define customer segments, customer profiles, purchase paths, and their testing.
Service design can be implemented either by the company acting as a sponsor or by one or more representatives of the company participating in the workshops. If the company’s representatives are also participating in the workshops themselves, it is possible to get a globally recognized Service Design Network (SDN) certificate. As commission work, the work phase is implemented by student groups with the help of their instructor.