What is done — A marketing communication plan will be drawn up
Output – Operational Report
Duration – 8 weeks – course
A comprehensive marketing communications plan is created in this work phase. The plan is made to support innovation goals and its focus can be defined in accordance with the needs of the innovation, such as social media or video marketing. The plan includes, among other things, the annual calendar of communication, themes, platforms and other key elements. Based on the plan, communication and marketing are easy to put into practice.
This work phase and tools are implemented by student groups together with the help of their supervisor