What is done – analysing the consumer journey
Output – Customer Journey
Duration – 8 weeks – course
The tool describes and charts the customer’s purchase journey and possible obstacles and bottlenecks. The process aims to understand the consumer’s purchasing behaviour as a holistic path. We start by mapping out information on how to generate interest, how to find the product and map out the factors that affect the final purchase decision.
The mapping is done on the basis of the innovation depending on the physical or digital consumer journey. The description of the consumer journey provides an understanding of customer behaviour, purchasing behaviour, and potential barriers.
This work phase and tools are implemented by student groups together with the help of their supervisor