Development

In second phase we identify the different elements necessary for the innovation operating environment and develop further the necessary features.

Customer Journey

What is done – analysing the consumer journey

Output – Customer Journey

Duration – 8 weeks – course

The tool describes and charts the customer’s purchase journey and possible obstacles and bottlenecks. The process aims to understand the consumer’s purchasing behaviour as a holistic path. We start by mapping out information on how to generate interest, how to find the product and map out the factors that affect the final purchase decision.

The mapping is done on the basis of the innovation depending on the physical or digital consumer journey. The description of the consumer journey provides an understanding of customer behaviour, purchasing behaviour, and potential barriers.

This work phase and tools are implemented by student groups together with the help of their supervisor

Customer Journey

What is done – analysing the consumer journey

Output – Customer Journey

Duration – 8 weeks – course

The tool describes and charts the customer’s purchase journey and possible obstacles and bottlenecks. The process aims to understand the consumer’s purchasing behaviour as a holistic path. We start by mapping out information on how to generate interest, how to find the product and map out the factors that affect the final purchase decision.

The mapping is done on the basis of the innovation depending on the physical or digital consumer journey. The description of the consumer journey provides an understanding of customer behaviour, purchasing behaviour, and potential barriers.

This work phase and tools are implemented by student groups together with the help of their supervisor

Innoboost helps to develop commercial products or services out of innovations. Innoboost service consists of four steps and you can use as many services as you like.