What is done – a business model is created
Output – visual description of the company’s business, alternative business models to support the innovation
Duration – 2-3 days – workshop
During this work phase, a business model design workshop is carried out in co-operation with the company’s management and key personnel. This easy tool describes business opportunities, examines all the key elements of a company’s business, visualizes and crystallizes the company’s way of doing business. The business model answers the key questions about creating and producing value. The Business Model Canvas helps to systematize the innovation process.
The workshop will focus specifically on the ideas that were generated through the research which are further developed into business models so that they are ready to be commercialized. The purpose of the workshop is to familiarize yourself with an easy-to-use tool that helps to strengthen business thinking and identify the sales arguments. At the same time, the workshop facilitates communication between researchers and business.